The German carmaker is still reeling from a 2015 scandal over cheating on emissions tests and needs to ramp up production of electric vehicles to meet toughened European emmissions-cutting targets.
"We have the clear goal of making electromobility accessible to a broad section of the population, that is to make it affordable," Hans-Dieter Poetsch told the Welt am Sonntag newspaper. But he said it could be difficult to maintain the prices of many entry-level vehicles. "The current price level cannot stay the same if these cars are equipped with electric motors," said Poetsch.